Jeff graduated from Wilton High School in 1996 and enrolled at Indian Hills Community College in Centerville Iowa. Jeff played baseball at Indian Hills and played in two junior colleges World Series’ before graduating in 1998. Jeff then attended Troy University on a baseball scholarship and graduated in 2000. After graduating with a degree in Exercise, Physiology Nichols began his career as a graduate assistant at Troy University as an assistant strength coach managing 14 Varsity sports. On October 1st, 2001 Nichols enlisted in the US Navy, graduated boot camp and received the “Lone Sailor Award” as the top graduate of his class of 3000 graduates. After boot camp, Nichols began Basic Underwater Demolition (BUDs) training in Coronado California and received his SEAL warfare designation on May 17, 2002. Nichols spent eleven years as a Navy SEAL with SEAL teams on the East and West coast. Nichols completed double-digit combat deployments and had been awarded numerous combat citations for valor and commendation. Aside from serving as a SEAL while on active duty, Nichols also worked at a Naval Special Warfare command as the active duty department head within the Human Performance Department. Nichols oversaw product development, product assessment, program assessment, and operator delegate within Special Operations Command (SOCOM) for Human Performance.